When times get tough one of the first expenses that business owners and managers cut is their advertising.
If you curl up and die (go quiet) during tough times you are handing 100% of market share to your competitors. You need to fight. Don’t react. Build a long term strategy that gets you the right tools, gets cash flow moving again with a call to action campaign and brand your business long term. If you do this properly now, you’ll come out of these tough times stronger than before.