61 7 56 26 0660 manager@rebelconnect.com.au

If you are looking for a fast road to riches in business, then this isn’t for you.

Cheryl Jowitt, Founder
7 Steps to More Customers Program
If you’re looking for that magic pill in business that makes you an overnight success, look away. This is going to hurt. Successful businesses are built on long term planning and years of hard work.

There is no magic.

It’s the same when you are trying to lose weight.

You can try diet after diet, but nothing is going to change unless YOU change your change your approach.

Changing your diet for one month or two is not going to make you skinny. It will lose you a couple of kilos, but when you go back to your old habits, you’ll put the weight on. Same with business. You can do short term advertising campaign after campaign, get small results, but when you stop – nothing.

That’s why we created the 7 Steps to More Customers program.

Every business is different.

The 7 Steps program is tailored to each client because not all businesses have the same needs or at the same time. The tools you need for a successful campaign include;

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Long term brand awareness advertising (Step #1 Awareness)
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Google Adwords (Step #1 Awareness)
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Video (Step #3 Engage) to sell your business on your website, Youtube and Social Media
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A modern, responsive website (Step #1 Awareness & Step #7 Fan)
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A professional business Facebook page (Step #2 Engage, #5 Upsell & #6 Reward)
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Google My Business Account (Step #1 Awareness)
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Call to Action Social Media Campaign using Facebook, Instagram, LinkedIn or even Pinterest, depending on your target demographic. (Step #3 Excite)

The 7 Steps to More Customers program allows you to have all of these tools at your fingertips and pay for it with term payments

The success of the 7 steps program is about long term planning. 

We help you put the tools in place to build customers over the long term and that means bringing in more money on a regular basis. Our start up packages work you through the first 4 steps of the plan so you are in the best position to bring in more customers.  Once you have the tools and the awareness campaign underway, we start working on the next three stages. This is not a seminar, it is not a video based program for you to work through by yourself, this is a long term strategy for business success.

#1 Aware

Many business people think that when they start advertising, customers will start rolling in and and so will the money. In a competitive world where your customers are getting hit with thousands of marketing messages every day, why would someone shop with you over the 100’s of other business like yours?

You need to establish your brand awareness first.

If people don’t know you exist they can’t use your business. You need brand advertising. This is long term, continuous advertising that keeps your name in the spotlight all the time.

#2 Engage

With so much noise in the market, you have to stop selling and start entertaining and/or educating your potential customers. Consumers are not idiots. They know when they are being sold to and now with so many choices, they have the upper hand. It’s become a “I’ll call you, don’t call me” market.
Engaging your audience sets you as the expert, so when it comes time to buy you have built the relationship with them and the trust so that they become return customers. In the engagement stage of the campaign, we work with you to find your USP, your unique selling proposition. It’s what you do differently to your competitors that makes you a stand out in the marketplace.

 

#3 Excite

In phase three of our campaign we divert some of your radio commercials and your Facebook advertising to create seasonal or sale ‘call to action’ campaigns. When we start working with you, we get to know what four times during the year are your peak selling times or sales so we can push the warm or cold buyers into shopping with you before they would normally do so. (the Buyers Cycle) We help create the need or desire for your products and services and use advertising strategies on radio and social media for frequency and reach to get in front of as many customers as we can.

#4 Convert

We get the customers to you, so you can make the sale. Advertising gets customers to your digital or retail shopfront, so it’s important that when you start advertising, that your shopfronts are ready and performing. This means having a modern, responsive website that gives people the information they need quickly and effectively (check your bounce rate) and staff trained to assist, convert and upsell customers.
If your advertising is sending customers to your website you need to make sure that it gives them what they need. One in two Australians research on line before they buy in store, so if your digital presence is not up to scratch your potential customers will disappear to your competitors and take their money with them.

#5 Upsell

Many businesses, when it comes to the sale, forget to upsell the customer. One company that does this really well is McDonalds. The phrase ‘Do you want fries with that?” is almost synonymous with the upsell explanation! Many businesses don’t offer the upsell because they have no ‘bundling’ process (products that sell well together – like burger and fries) or may not offer for fear of the customer changing their mind if they are confronted with making another decision. We work with you to help you do the upsell. What’s the worst thing that can happen, the client will say NO. The best result? The customer will say YES and you’ll make more money.

#6 Reward

If you’re still using loyalty cards in your business (I hope it’s an electronic version, not the cards) then you need to look at social media differently. Customers that follow you on social media are you biggest advocates, so why not reward them? Use Facebook to build loyalty and repeat business.

#7 Fan

If you’re still using loyalty cards in your business (I hope it’s an electronic version, not the cards) then you need to look at social media differently. Customers that follow you on social media are you biggest advocates, so why not reward them? Use Facebook to build loyalty and repeat business.
The 7 Steps to More Customers program allows you to have all of these tools at your fingertips and pay for it with term payments
We make it easy & step you through the program over 12-24 months.
To help you get your house in order, we’ve created a range of packages that help you get ready for more customers fast. These packages are designed to impress your customers with a “new look” you, so when you build your brand awareness, your social media sites and your websites can support new visitors.

Our plans are available over 12 – 24 months so you can get what you need done, without breaking your budget. You can add to your package at anytime or upgrade to our next steps, #2Engage and #3 Excite using your existing radio campaign or upgrade to call to action digital campaigns and move people faster through the buyers cycle.

Unlike money you spend going to seminars, doing webinars or signing up for video tutoring programs, YOU DON’T DO IT.

We do it for you.

So what is the first step?

Before we get started on the 7 Steps to More Customers program, we work you through the following process;

A customer needs analysis on your business.

It takes about 20-30 minutes and is a free consultation. We need to know what direction you want your business to grow, what problems you are experiencing, understand your customer profile and make sure that you have the right tools in place before you start marketing your business.

Assess your current marketing campaign

What platforms you’re using to brand your business. We also assess the success of past call to action campaigns. What has worked in the past and what hasn’t worked.

Perform a Website Audit

We look at your website analytics to see how it is performing, your onsite SEO, security and responsiveness.

We then build your strategy for the next 12 months and cost it for you. Once we start working with you we evaluate your position against your competition, help you build your brand and help you to understand how to close the circle with buyers.

Take the first step and contact us now for more information.

F.A.Q.s

Why do I need a website, Facebook page and google my business account before I start advertising?
There’s no point starting (and paying money for) an advertising campaign if you are not open for business. Your website, Facebook Page and your Google My Business page are your digital shopfronts, so if you don’t have either, when your potential customers come knocking on your digital door, they’re getting a ‘closed for business’ sign.
Why do I need a website, Facebook page and google my business account before I start advertising?
There’s no point starting (and paying money for) an advertising campaign if you are not open for business. Your website, Facebook Page and your Google My Business page are your digital shopfronts, so if you don’t have either, when your potential customers come knocking on your digital door, they’re getting a ‘closed for business’ sign.
Why do I need a video to sell my business products and services?
If people can watch it over read it, they will. That’s why bookstores are disappearing, Youtube and audio books are on the rise! You can sell your business services and products better with video because your customers like to see who they are dealing with and what the product is like.

Many businesses are also using video to position themselves as ‘the expert’ in their field on youtube or on their website.

I have a website. My (mother/father/son/daughter/partner) did it.
We hear this a lot. If you have a sore tooth, you don’t pull it out yourself you go to the dentist. Same with your website, if you are trained, great. But if you’re not, then you could be costing yourself money. Get a website audit done because a website with issues can cost you money. Your advertising will send your customers to your website, but if it doesn’t stack up against your competitors you could be losing customers. Also if you are paying big bucks for Google Adwords, it is costing you money for lost leads.
If it’s so easy why isn’t everyone doing it?
There’s a lot of clutter and noise out there! Your customers are hit with over 10 000 marketing messages every day and in the 21st century competition is stiff. Marketing now has become very complex and dipping your toe in the water, expecting fast results just doesn’t cut it.
I am paying $10K per month for Adwords and not converting the leads.
If you are in a competitive market, you may need to keep paying more and more to stay above your competitors with Adwords. If there’s 200 plumbers all listed with the same keywords, then, the one that spends the most money is the one that wins. So the trick is to keep your brand top of mind, so when your customers google your business, they Google YOUR BUSINESS NAME instead. Radio can do that for you and you can save money on Adwords.
Can I use radio advertising to Excite and Engage?
Yes, you can, but you need to make sure that you maintain your ongoing awareness campaign. We suggest that if you want to use radio as a call to action campaign that you buy additional commercials each quarterly or seasonally to boost your sales periods or events.
Whats the difference between Brand advertising and Call To Action Advertising?
Brand advertising is ongoing, long term advertising that keeps your brand top of mind with the consumer. Call to action advertising is short term specials/product or price focused advertising , heavy frequency, high reach over the short term.
Why can’t I do call to action all the time?
You can, but you’ll create an ‘always on sale’ mentality, so when you need to sell at a higher profit margin, your customers won’t like it! Promoting your goods and services on price not value is a difficult position to put yourself in. You’ll need to sell at higher volume and always price beat your competitors.

What else can we help you with?

At Rebel Connect, we not only run the 7 Steps To More Customers, we can help you with your digital marketing and tools at Rebel Digital. Find out how we can help you get the tools to help your business stand out online.

Web Design & Development

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Brand Video Creation

SEO Services

Graphic Design

Let’s get you started

If you’re spending too much time working in your business instead of on it, talk to us about how you can build a strategy to brand your business and get the tools to compete in a very busy market.
Our trained marketing consultants take 20 minutes of your time for a customer needs analysis to see if your business can benefit from the 7 Steps Program. The consultation is free and there’s no obligation.

Take the first step and contact us now.

Where we are
P O Box 1730 Oxenford Gold Coast Australia 4210
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A little about us
Rebel Connect is an independently owned company that has been operating for over 25 years. It’s Australian owned and based on the Gold Coast. The company operates the Rebel FM Radio Network, the Breeze Radio Network across Queensland and New South Wales. We also own Rebel Digital and the trades and services guide USEALOCAL.COM.AU
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